HF Custom

HF Custom

Who is HF Custom?

HF Custom, a division of Hooker Furniture, melds the art of beautiful upholstery with fashionable design. Headquartered in Bedford, Virginia, just over an hour from Green Front’s Farmville campus, HF Custom brings local, quality craftsmanship to our showroom floor. With a variety of options for personalization, including frame, cushion, fabric, finish and trim, this brand can’t be beat when it comes to custom. Explore a variety of furniture from modern, configurable sectionals and recliner sofas to casual yet chic chairs and recliners. Better yet, HF Custom is committed to social responsibility through sponsoring the American Cancer Society, local EMS and SPCA organizations, and others doing good in its community. 

HF Custom at Green Front

Green Front customers who love Hooker brands like Bradington-Young and Sam Moore will be drawn to HF Custom’s casual and transitional styles.

Explore a variety of HF Custom furniture including oversized chairs, armchairs for the living room, leather recliner chairs and swivel chairs. Need a little extra lift? Lift chair recliners offer stylish ease and comfort. Or, try a swivel rocker recliner for versatility and enhanced movement. Configure your own sectional sofa and add a cocktail ottoman. With HF Custom, you’ll discover designs that are easy to dress up or down (depending on your aesthetic). Most importantly, you’ll find functional furniture that fits your space. 

Why Choose HF Custom?

One word: CUSTOM. HF Custom starts with premium materials, working with meticulous attention to detail to bring your personalized piece to life.

  • Frame: Kiln-dried hardwoods offer strength and durability, while tongue-and-groove, mitered or double-doweled joints reinforce the points of greatest stress. With hand-sanded frames and hand-driven nails, HF Custom pieces offer superior stability. 
    • Cushions: Firm enough to last but plump enough to provide superior comfort, HF Custom cushions are designed for luxury and longevity. With four options, ranging from the firm Classic to the plush Spring Down Luxe, you can choose your level of support. 
  • Fabric: With 650 fabric options and 150 performance fabric choices, HF Custom puts you in the designer’s seat. Choose among trendy prints, bright hues and classic colors — and don’t forget the texture! With options from linen to tapestry fabric to jacquard, you’ll find the feel that fits your home. 
  • Finish: With both standard and premier finishes, from high-sheen to antiqued, HF Custom offers dozens of options that work with any aesthetic. 
  • Trim: Punctuate your style with nailhead trim in pewter, brass, black or vintage styles.

Explore HF Custom at Green Front.

Find at Green Front


Building 5


Our Store Hours


Monday – Friday: 10:00am – 5:30pm
Saturday: 10:00am – 6:00pm
Closed on Sunday

Northern VA

Monday – Saturday: 10:00am – 6:00pm
Sunday: 12:00pm – 5:00pm


Monday – Friday: 10:00am – 5:30pm
Saturday: 10:00am – 6:00pm
Sunday: 1:00pm – 5:00pm

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