Green Front Blog

Green Front Furniture launches new strategic vision for 2023 and beyond

January 13, 2023

The third-generation, family-owned company raises the bar with “One Green Front, One Team” FARMVILLE, Va. (January 9, 2023) – CEO of Farmville, Va.-based Green Front Furniture, Richard “Den” Crallé III, announced in late November a new strategic vision for the family-owned and operated, Furniture Today Top-100 Furniture Store that includes new technology, a refreshed website, […]

The Evolving Furniture Industry

November 23, 2021

Will your new sofa ever arrive? What about that custom-order table? At Green Front, we know that furniture orders are taking longer than ever, and we also know how frustrating that can be—especially when you’re redoing a room or furnishing a brand new house. So what’s up with the months-long delays, shortages, and hold ups […]

A Table for all Seasons: Exploring Expandable Tables

October 26, 2021

As October days grow shorter and cooler, many of us will be moving our gatherings indoors toward our dining rooms. Now, being together is more important than ever. At Green Front, we know that entertaining doesn’t just revolve around meals and that a table is more than just a place to eat. As the hub […]

The Secrets Behind Our Rug Guide Revealed

August 30, 2021

It’s true. Searching for that perfect rug can be overwhelming. That’s why Green Front has just launched a brand new, comprehensive rug guide. Created as a resource for customers before, during, and even after their purchase of a rug, the guide contains years of knowledge by the most rug-savvy folks in the industry. Think of […]

Expanding Boundaries: Live Outdoors in Style

June 24, 2021

We could all use a little more warmth and light in our lives right now. That’s why, at Green Front, we want to give you the tools to design your perfect outdoors: one that expands your home for entertaining, merging the natural light of summer evenings with the comfort of your living room. In other […]

A Shout-Out to Our Green Front Customers: Designers, Seekers, and Visionaries

May 21, 2021

At Green Front, we love it when we can inspire you. We’re happiest when we see our customers’ creativity on full display: balancing form with function, fusing styles in unexpected ways, and defining rooms with an eclectic combination of pieces discovered in our revitalized tobacco warehouses. That’s why we want to introduce you to some […]

Something to sleep on: Take nighttime to the next level

March 30, 2021

Big news here at Green Front Furniture: To accommodate more of your decor and comfort needs, we now offer an expansive mattress collection from Kingsdown. Located on the first floor of Building 8, the new sleep area is an inviting, climate-controlled space with high-quality options at all price points. Through the glass doors and beyond […]

Attention to Detail: Small Features With a Big Impact

February 1, 2021

At Green Front Furniture, we are invested in the details. We know these are the little (or big!) features on your unique home furniture that can transform an entire room. We buy from manufacturers who feel the same way. We order Theodore Alexander and Jonathan Charles by the container load and carry a large inventory […]

The Hunt for Design with Edward Huggins

October 19, 2020

Edward Huggins, a design consultant at Green Front NOVA, is used to fielding complicated and challenging requests from his clients during his 8+ years working at the Northern Virginia location. In fact, he has come to enjoy the hunt for just the right item that fits perfectly within the client’s price point and captures exactly […]

Get Carried Away by Coastal

August 17, 2020

Coastal style has rocketed in popularity over the last few years. It’s a look everyone seems to love. But what exactly defines it? To begin, Coastal is NOT the same as Nautical, which typically involves anchors and stripes and is, generally, more kitschy. Coastal is characterized by several key elements: a light, airy look often […]

COVID-19 Updates

May 4, 2020

COVID-19 Updates COVID Impacts on Shipping & Delivery Dear Green Front Customers: The ongoing pandemic continues to touch every part of our business. At this time we are unable to meet our regular delivery timeframes. Deliveries are currently pushed back to 5-8 weeks. Our furniture suppliers are affected by COVID 19 in a multitude of […]

And Then There Was Light: Green Front Lamps and Lighting to Make Your Space Shine

February 27, 2020

Light Design that will improve the way your home looks. Lighting is the magic ingredient that brings your room into focus. The perfect lamp can create a gentle ambience, illuminate a workspace or flood your favorite reading chair with warmth. At Green Front we offer a range of lamps to help you create stunning lighting […]

Brown, Burgundy and Beyond: Leather to the Limits

January 10, 2020

A timeless leather sofa is one of the biggest investments in your home. It will be a mainstay in your living room for years to come. Whether your style leans more traditional or modern, a leather sofa can be the staple of your living space that you truly live with. Green Front offers a host […]

Dialed-Down Dining: Casual Kitchen Spaces to Bring Everyone Together

November 7, 2019

Whether doing homework, grabbing a late-night snack, or savoring a morning cup of coffee — the kitchen is where we gather. Conversations, and memories, are built around delicious meals and beverages. After all, the kitchen is the heart of the home. Enjoy more intimate kitchen gatherings with casual dining pieces from Green Front. Casual dining […]

Spruce Up Your Home for the Holidays

November 6, 2019

As the holiday season approaches, you may be preparing to open your home to friends and family to share special moments with. While the good company will surely create a warm and loving atmosphere all on its own, putting a bit of extra love into your home’s environment can’t hurt. Here are some of Green […]

Discover the Finest Rugs on Earth

October 1, 2019

India is well-known for its vibrant culture; this trait extends through all aspects of the country, from food to craft-making. The most precious products made anywhere on Earth are those that have been handmade, and the rugs of India are no exception. Because of the imported nature of these fine pieces, it can be difficult […]

Brilliant and Bold: Furniture Crafted in America and Designed by You

August 16, 2019

Land of opportunity Step into a world of options at Green Front with our in-store customizable case goods program. Your new piece is made right here in the USA. Rich details and finish options become the focus with high-end customization for your chest, nightstand, headboard, and more. Your exact specifications guide the creation of these […]

Low Maintenance, High Style

August 13, 2019

Get the looks you love without the maintenance. Summertime living is meant to be easy. Outdoor furniture is essential to making that happen. A lounge chair by the pool. Deep seating on a patio. We find that outdoor living is at its finest when it’s simple and low-maintenance. Less to maintain means more time for […]

Spring Into Action With Gabby Furniture

March 25, 2019

If you’re a fan of traditional styles with a fun twist, Gabby furniture lighting, accent and occasional pieces will speak to your heart. The family-owned line is breathing new meaning into “eclectic’ with fresh updates on essential pieces. All Gabby sofas are available in a range of customizable fabrics, including performance fabrics, for those who […]

Up and Out: Outdoor Living Looks with Energy

March 15, 2019

Now that the magic of daylight savings time has added an extra hour of sunlight to the day, it’s time to spend more time outside. Brilliant Wendy Jane pillows and Summer Classics collections are perfect to get your outdoor living space ready for entertaining or just relaxing. These pillows from Wendy Jane come in vibrant […]

Refresh Your Home for the New Year

December 21, 2018

New year…new home! Well, not exactly. But you can make every space of your home feel new with a key piece of furniture. Here’s our guide on how to refresh your home!. The Living Room Add some pizzazz with a new accent chair. Here are some we love: The Bedroom A bench will raise the […]

Holiday Gifts for the People on Your “Good” List

December 7, 2018

Use this guide to find all the holiday gifts you need this season, from that token of thanks to the gift for someone who’s been extra good this year. Hostess Gifts Accessories, Inc is your go-to spot for hostess gifts. From cutting boards, salt and pepper shakers, wine totes, cookbooks, jams and other culinary treats, […]

The Latest Looks at The High Point Market

November 21, 2018

Green Front is always browsing showrooms to discover new products, trends, and deals. Our goal is to give you the best options when buying furniture— at prices below what you’d expect. To further enhance our inventory, we recently visited the stunning High Point Market, where furniture retailers like Green Front come to get fresh inspiration […]

Feast on fashion and function – perfect pieces for Thanksgiving

November 15, 2018

Who’s bringing the stuffing? Who’s carving the turkey? Everyone has their own role on Thanksgiving – including your furniture. Green Front furniture has everything you need to carry off another flawless celebration. 10-foot tables First thing’s first: the dining table is your stage, and your audience needs to be seated comfortably. To sit 10-12 guests […]

La Dolce Autumn – Outdoor Furniture in the Fall

October 19, 2018

In autumn, outdoor living reach a new height of enchantment with crisp air and vibrant sunsets. Easing into the season means enjoying outdoor furniture, patios, gardens, and outside entertaining areas with new zest. The color palette is decidedly more amber and sepia-toned, adding a comforting serenity. The aromas of smokey grills and warm fire pits […]

Performance Fabrics for Spotless Decor

October 15, 2018

There’s nothing better than an immaculate interior. After all, sometimes you want high end, luxury furniture without the substance – that is, nasty spills and stains. When you have a young family, activities like date night, weekend getaways, and poker tournaments may take a back seat. Luckily, one thing you don’t have to give up […]

Discover Naturals + Minerals at Green Front

September 28, 2018

The Look Home decor that’s inspired by or taken directly from the earth just feels right. Objects from the natural world are one way to add calm and bring the outdoors to your interiors. With naturals and minerals, there’s no need to overthink. It’s a straightforward way of decorating that invites a laid-back vibe. Whether […]

For Gifted Students – College Essentials from Green Front, The Gift Shoppe

September 11, 2018

Being a college student is tough – early class at 11 a.m., post-dining-hall fatigue, and all those books to tote around. Fortunately, college essentials from Green Front’s The Gift Shoppe help students make it all look easy, in bold, ready-for-the-world style. Adjacent to Building 5, The Gift Shoppe stocks its shelves with thoughtful presents for […]

Discover Green Front Farmville, VA at Hotel Weyanoke

August 27, 2018

The Look The understated sophistication of Hotel Weyanoke is punctuated by elements that hark back to the artisanal history of Virginia and its natural landscape. This rug ties the palette together with classic motifs in exaggerated scale and rich dark tones against lighter hue accents. “In collaboration with the Green Front team, I was able […]

Class Act – Back to School with High-Style, Family-Friendly Bedrooms

August 27, 2018

Out with vacation, in with sophistication! Back-to-school time is perfect for sharp pencils, crisp notebooks, and fresh furniture that’s kid-friendly. Let Green Front help you design a dynamic environment with plenty of class that inspires your kids to reach their highest potential. Clicking with Every Clique in the Class Interior design and home decor are […]

With Flying Colors: Green Front’s Rug Expert Glenda Webb

August 26, 2018

A love of color and design originally led Glenda Webb to work as a florist, but lucky for us, she eventually found her way to Green Front. For more than 30 years, she’s been a talented sales associate in the rug department at our Farmville location and brings that affection for color and beauty to […]

Discover Magnolia Home at Green Front Furniture stores

July 30, 2018

The Magnolia Home Look: Famous for “Fixer Upper” on the HGTV network, Magnolia Home by Joanna Gaines is a testament to Joanna’s on-point sense of casual, inviting home décor. The line is known for heartfelt, lifestyle-oriented, farmhouse inspired furnishings. A strong mix of genres allows for a sophisticated range of choices and a genuine sense […]

American Made Furniture at Green Front

June 27, 2018

Integrity. Skill. Handcrafted. Natural. These words signify the look of American Made furniture. Green Front Furniture is proud to showcase American-made products across its buildings. American-made furniture celebrates a proud tradition while also giving honor to the materials with which the pieces are built. Think natural edges, leather and brass, and dovetail joinery. Nature is king […]

Green Front Furniture Named a Top 100 Furniture Store

June 19, 2018

Green Front Furniture has been named to Furniture Today’s U.S. ranking of top 100 furniture stores. The family-owned and operated company with one of the largest oriental rug collections on the East Coast joins a list of internationally recognized brands in furniture and home decor. “It’s an honor to be back on this list of […]

Mixology For Your Man Cave – Pour On Style

June 8, 2018

Everyone has their own recipe for a man cave – a jigger of James Bond, a helping of Hemingway, a splash of sports memorabilia. Whatever your taste, Green Front has the sophisticated ingredients you’ll need to enjoy downtime in your den. Let the Games Begin You’ll want to make sure relaxation is the spirit. In […]

Greetings from Richmond Homearama 2018!

May 25, 2018

This year’s Richmond Homearama took place in the stunning planned community of Magnolia Green. This annual event, presented by the Home Building Association of Richmond, features seven state-of-the-art homes designed and constructed by local builders and finished and decorated by Virginia’s finest interior designers. Green Front Furniture was proud to play a central role in […]

‘Tis The Season for Enjoying Green Front Outdoor Furniture

May 17, 2018

It may have been a long time coming, but warmer days are finally upon us. Hot sunny afternoons and long warm evenings have us eager to get outdoors and into the fresh air. At Green Front, we believe there’s no reason your outdoor furniture can’t be every bit as sophisticated, timeless, useful and durable as […]

Out with the Old – Spring Flash Sale

April 4, 2018

It’s out with the old and in with the new at Green Front Furniture. As the weather warms, we are doing our own version of spring cleaning. While you won’t see the walls and windows being scrubbed or clouds of dust rising from sweeping brooms, if you make the trip to the second and 1st […]

Five Outdoor Furniture Styles to Survive 6 More Weeks of Winter

February 27, 2018

Punxsutawney Phil may have predicted 6 more weeks of winter but at Green Front, the countdown to warm spring evenings and lazy summer afternoons is well underway. Our selection of outdoor furniture will take you from easter egg hunts to summer barbecues with ease and style. From dining tables with built-in fire pits to chic […]

Inspired Design with Avery Frank Designs: How to Do Green Front Like a Pro

January 24, 2018

What if you could step inside the mind of a seasoned interior designer for a unique vantage point on the Green Front experience? We sat down with Avery Sefcik of Richmond-based Avery Frank Designs for some priceless insight on how he navigates a visit to Green Front, his own design inspiration, and how to find […]

Holiday Hosting Essentials: Must Haves for 2018

December 23, 2017

‘Tis the season for friends and family to gather ‘round for festive evenings near a crackling fire. At Green Front, we have everything you need for holiday hosting; bring loved ones to the coziest gatherings and make the warmest memories. These items are inspired by a rural farmhouse with a rustic vibe that’s sure to […]

Explore Green Front At Community Street of Hope

October 24, 2017

Ever wished you could shop Green Front like a pro? Having a hard time imagining what our furniture could look like in your home? Green Front is the furniture provider for the Southern Living Inspired Community Street of Hope being held Oct. 21-Nov. 5 in Hallsley, right out outside of Richmond, VA. The eight homes built […]

Introducing the Green Front Field Guide: Your Adventure Begins Here

September 26, 2017

Green Front Furniture is nothing if not an adventure. At times, that adventure can be an overwhelming one. We have you covered with the Green Front Furniture field guide. Our four refurbished tobacco warehouses and revitalized Main Street storefronts invite you to wander through vast spaces packed with a huge variety of furniture, handcrafted rugs […]

Sneak Peek: Green Front Returns From Annual Rug Buying Trip to India

August 3, 2017

Den Cralle and his father, Dickie, recently completed another whirlwind buying trip to India. The father-son duo spent their time visiting familiar buyers, examining handcrafted rugs and furniture, and soaking up the vibrant energy of India. After flying in to New Delhi, the Cralles ventured out to the holy city of Varanasi. Varanasi offers the […]

Antiques Are Us: Green Front Hunts for English Antiques in the UK

March 29, 2017

Green Front has developed a name for itself in many unique markets around the world but few have quite the appeal of their selection of English antiques and benchmade pieces. That selection is no accident. Green Front buyers make regular trips “across the pond” to scour the English countryside, hand selecting antique and vintage items […]

Persian Perfection: Rugs Complete Long Journey to Green Front

September 22, 2016

For the first time since a 2011 trade embargo halted their importation to the United States, Persian rugs are back in the Green Front showrooms. Although the embargo officially ended earlier this year, it’s taken months for the rugs to complete the final leg of their belabored journey. However, as these gorgeous works of art […]

Picture This: Photos Bring Buying Trip to India to Life

August 31, 2016

There was something different about Den Cralle’s latest visit to India. It wasn’t the 24 hours of delayed flights or catching a vicious stomach flu for a night. For a seasoned international traveler, those sorts of things are par for the course. What made this trip unique was one very compact travelling companion – a […]

Hot, Hotter, Hottest: Green Front Preps for India Trip to Get New Goods

July 23, 2016

As temperatures in the South climb to their mid-summer heights and humidity levels peak, Den Cralle and the Green Front team are gearing up for a trip to a place where things are even hotter. Cralle will be making his fifth trip to India, spending 10 days on the vast sub-continent. He will be visiting […]

Green Front Hunts for Gold: Hand Picked Treasures from the UK

July 5, 2016

On the hit History Channel show American Pickers, Frank Fritz and Mike Wolfe, self described “pickers,” scour the backroads of rural America on the hunt for one-of-a-kind antiques and treasures. At Green Front furniture, Wolfe and Fritz are replaced by John Wingo and Den Cralle and the rural back roads of the United States are […]

Easy Reading: Design Expert Elaine Reeder Shares Insider Tips

June 14, 2016

Elaine Reeder, the interior designer for the stunning Southern Traditions Homes at this year’s Richmond Homearama at Hallsley, is no stranger to the warehouses of Green Front Furniture. Reeder is an expert in creating stylish, beautiful interiors using Green Front’s home decor selection. Here are a few of her best tips and tricks for creating […]

Four Simple Steps for Seriously Stylish Design

June 14, 2016

Dawn Wolf, a Richmond based interior decorator and designer, is the woman behind the interior of the HomeSmith house at this year’s Richmond Homearama. She shared a few simple, but high impact ways to duplicate the stylish design you’ll see at this year’s model homes. After reading this blog, consider visiting her stunning work in […]

Five Homearama Design Dos and Don’ts from Design Duo, Shannon and Joanna Tootle

June 1, 2016

Ever feel overwhelmed when you visit Green Front and are faced with thousands of options? Well, we’ve got some sage advice, geared especially to Green Front shoppers, from Shannon and Joanna Tootle, a pair of designers who have brought to life one of this year’s Homearama at Hallsley homes. Plus, you can get a sneak peek […]

The Wait Is Over: Persian Rugs Return To Green Front

April 11, 2016

Green Front is synonymous with many things for many people. Some think quality, some think selection, but almost everyone thinks Persian rugs. And for good reason. Over the years, Green Front has meticulously cultivated its reputation as being one of the foremost outlets on the East Coast for timeless Persian rugs. They’ve been offering their […]

The Results Are In: Four Reasons Our Customers Love Green Front

March 13, 2016

We asked about your Green Front experience and you answered. Earlier this year, over 600 Green Front customers took our online and print survey. We wanted an unfiltered, insider look at the Green Front visitor experience. And, boy, did you have a lot to say. We were blown away by how many folks love the […]

English Cottage Couture

February 19, 2016

The Beatles may have sung about sitting in an English garden waiting for the sun, but the real magic is inside the English cottage where vintage charm takes center stage. On either side of the pond, the gently distressed antique look has skyrocketed in popularity. It manages to convey both sophistication and comfort simultaneously, with […]

Domotex: Notes from the Field

February 13, 2016

On January 16th, Den Cralle and Ashley Cooper, arrived in frigid Hannover, Germany for three days crammed with all things rug and floor related. From award winning masterpieces, to hand-knotted creations, to machine-made rugs—you can find it all at Domotex. Although the Green Front folks may have had to endure a punishing schedule, icy temps […]

Signs of the Times: Handcrafted Art Guides Your Green Front Experience

February 3, 2016

With building upon building, level upon level, and room upon room of furniture, rugs and accessories, finding your way through Green Front can prove a daunting task. While we firmly believe in the unique joy that comes from exploration and unexpected discovery, knowing where you are and where you’re headed is also very helpful. In […]

Santa Fe Loft: Big City Meets Big Sky With the Southwestern Furniture Style

January 19, 2016

What do you get when you combine the rugged beauty of New Mexico ranch life, the modern, chic lines of a big city highrise and some unique, hand-crafted accessories? The effortless sophistication of the Santa Fe Loft look from Green Front, that’s what. This gorgeous look blends spicy southwestern furniture flair with cool, modern influences. […]

Where The Magic Happens: Green Front Gears Up for Domotex

January 15, 2016

Off to Germany hunting for #rugs #Domotex #edc #greenfront #greenfrontfurniture #interiordesign #homedecor #rhodia #canadagoose #fieldnotes #smythson #ragandbone #norseprojects #momentlens #design #everydaycarry #essentials #adventure # #carrysmarter A photo posted by Green Front Furniture (@greenfrontfurniture) on Jan 14, 2016 at 3:20pm PST Los Angeles. New York. Farmville. If you don’t think a small town in Virginia belongs […]

Find Your Groove: Eclectic Furniture For The New Year

January 11, 2016

Antique Chest $795 As a new year rolls in, many of us are eager to break out of old habits, patterns and ruts. GF Eclectic, a brilliant new showroom in the basement of Green Front’s Building 9 provides the perfect resource to recharge your surroundings with pops of style, color and dimension. Each piece of […]

5 Last-Minute Gift Ideas From Green Front Under $50

December 19, 2015

On the 5th day of Christmas, that now infamous true love may well have given five golden rings to one entirely spoiled lady love, but for those on your list who aren’t into jewelry, Green Front has you covered. With a wide and varied selection of items, finding the perfect Christmas or New Year’s gift […]

Nuevo Wave: New Line Brings Fresh Looks to Green Front

December 4, 2015

Stepping just inside Green Front’s Building 10, you may think for a minute you’ve taken a turn into someone’s downtown loft apartment. A coat of white paint highlights the texture of the exposed brick walls. Panels of corrugated tin and glinting rows of vintage lights twinkle off the crystalline points of gilded mirrors. A soft […]

Green Front’s New White Room Showcases Rug Masterpieces

November 17, 2015

The Louvre and the marbled halls of the National Gallery in D.C.- what do these majestic spaces have in common with a rug showroom in small-town Virginia? Each of them expertly displays beautiful pieces of art. In Green Front’s newly created White Room, part of a larger remodeling effort of Building Four, there are no […]

5 Indian Animals Who Can’t Even Right Now

October 28, 2015

Being an animal is hard. But being an animal AND a fabulously popular motif in southern Asian furniture and decorations is even harder. During a recent trip to India, the folks at Green Front Furniture noticed that a few of these intriguing creatures really seemed to be at their breaking point. Let’s face it, the […]

A Match Made In America: Green Front and Harden Furniture

September 22, 2015

While some of Green Front’s items come from across seas and continents, others originate much closer to home. Harden Furniture, whose pieces have long been a staple of Green Front’s offerings, come a mere 588 miles away from a company tucked in the tiny town of McConnellsville in upstate New York. Harden Furniture is a […]

Domotex for YOUR Domicile: Five Rugs to Suit Your Style

August 21, 2015

The massive convergence that is Domotex may have ended months ago, but at Green Front the finds and fun are just starting to arrive. If one thing can be said about this multinational show, it is that there truly is something for everyone. No matter what your personal style may be, Domotex and Green Front […]

New Van Thiel Showroom is Aged to Perfection

July 21, 2015

Green Front’s new Van Thiel showroom, in the basement of Building 9, gives fresh meaning to the familiar saying, “Everything old is new again.” The showroom features Van Thiel replicas as well as handpicked antique treasures. Den Cralle is excited about the partnership. “Original. Crisp. Van Thiel’s line is helping diversify what we offer in […]

Green Front Travels Abroad: Searching for Treasures

July 10, 2015

Looking for the latest in furniture and rugs from India? You could can visit Los Angeles, New York or… Farmville. Green Front travels abroad for the items you love! Den’s 10-day trip to India begins as he searches for the latest in rugs and furniture. (It was hot. Do you like his cooling cloth?) It […]

Bold, Bright, Beautiful Boucherouite Rugs At Green Front

July 1, 2015

We Are Now Importing Gorgeous Vintage Moroccan Rag Rugs Boucherouite rugs are bold, bright, beautiful and now at Green Front! The story of these vintage Moroccan rag rugs begins thousands of miles away in the mountain villages around Morocco with, of all things, rags. But in the hands of skilled Berber artisans, the rags were destined […]

On The Hunt For Indian Rugs: Den Cralle Leaves For Fourth Rug Buying Trip To India

June 13, 2015

Few retailers in the United States actually go to India to buy their Indian Rugs, but Green Front is one of them. Most retailers attend markets in Atlanta, Georgia and High Point, North Carolina. But, Green Front goes right to the source for its Indian rugs and other items. “We are able to build relationships […]

Domotex Comes To Green Front

June 8, 2015

The colorful and rich international rug scene comes together in one place—Domotex. Similar to that ONE spot we all remember so well from high school—where everyone always hung out and everyone else always wanted to be—this massive fair is the place to buy, sell and breathe the scene. And what a scene it is. In […]

Meet The Mastermind Of Green Front Furniture Building One’s Restoration

May 22, 2015

Al Buczek remembers finding a Spanish coin carefully placed in the walls of a 200-year-old home in Charlottesville—his first restoration project. It had been put there by the original builder and he was hooked. That was 33 years ago. “I got my feet wet. I love restoration,” says Al, an Air Force veteran. Five months […]

Good-Bye Don Draper, Hello Mad Men Furniture

May 16, 2015

We may be saying goodbye to Don Draper and his smoking, whiskey sipping cohorts this Sunday, but thanks to a new line of furniture from Nuevo Living coming to Green Front, you can bring the classic look and feel of modern, Mad Men furniture to your home. These mid-century modern inspired pieces capture the sleek simplicity and […]

Explore Green Front: Summer Tour Dates

May 5, 2015

Ever wanted to explore Green Front? Peek behind the scenes? We will be offering monthly tours this summer that will take you through the depths of Green Front, from the bottom of Building One to the third floor of Building Eight and everywhere in between. History, furniture lines, new arrivals—you’ll see it all. You’ll touch […]

How Green Front Furniture Got Its Name

April 28, 2015

Did you know Green Front started as a grocery store? Crallé Grocery opened roughly 70 years ago. Salt, produce, everything was sold by the pound. Except for beans, beans were sold by the scoop. Richard Crallé Sr. owned the shop on Farmville’s Main Street. He eventually purchased the grocery store next door which was owned […]

7 Ways To Go Green At Green Front

April 22, 2015

Green cars. Green homes. Green vacations. There are more and more ways to be earth friendly. When you shop at Green Front you are going green, too. And, just because your choices are sustainable and eco-smart doesn’t mean they have to be boring. Here are 7 snappy ways to shop green at Green Front, besides […]

Rattan Chairs Fresh From Indonesia

April 15, 2015

Introducing Green Front’s new direct-import line of natural fiber chairs and barstools all unbelievably priced at under $100. Wicker and kubu rattan chairs are now available at Green Front’s Building One, fresh from Indonesia. Bring texture and interest to any room with these beautiful, handwoven wicker, banana leaf, and kubu rattan items. We love how […]

Green Front Furniture Building One Restoration

April 15, 2015

In the beginning, there was Building One at Green Front Furniture. It is the place where Green Front Furniture came into its own. While the four large, brick tobacco warehouses fronting the Appomattox River have come to symbolize Green Front over the years, Building One was where it all started. It was the first jewel […]

New Durham Showroom in Building #9 (Farmville Furniture)

July 3, 2014

Green Front Furniture recently refurnished and renovated the basement of Building #9 (Farmville location) to carve out a new Durham showroom area for beautiful Farmville furniture. Durham Furniture is known for 100% solid wood furniture from cherry, maple, and ash. Why Durham Furniture? It’s made to last… Below are some images of the new Durham […]

New Inventory of Chelsea House Accessories at Green Front Furniture Farmville

July 3, 2014

Chelsea House at Green Front Furniture Farmville carries new inventory including an extensive line of furniture, lighting, art, mirrors, and decorative accessories—all grounded in a classic design with a fresh attitude for today’s living. Below are some examples of accessories that can be seen in Building #9 (Farmville location), including those from Chelsea House. Visit […]

Green Front is Pet Friendly

June 18, 2014

Don’t leave your sweet pups at home: Green Front is pet friendly! You can bring your favorite pet to Green Front while you pick out new furniture and rugs. We love seeing well-behaved dogs trotting down the aisles of furniture at Green Front. We feel sure they will enjoy the change of scenery. Have your […]

Oriental Rugs: Breaking Through the Stereotype

June 13, 2014

To some, the word oriental rug conjures up images of jewel-toned, floral design rugs, but at Green Front, our varied collection breaks out of this stereotype to include an array of transitionally styled pieces. By definition, an oriental-style rug is a rug that comes from the “Orient” (East), so essentially oriental rugs are hand-knotted or […]

Bone & Mother of Pearl Inlay Furniture

June 5, 2014

A beautiful shipment of Indian furniture has arrived at Green Front Furniture — bone and mother of pearl inlay furniture. Farmville location only.

Freshen Up Your Outdoor Spaces!

June 5, 2014

Did you know that our Farmville location is one of the largest in-house stocking dealers of outdoor furniture in the state of Virginia? Aisles and aisles of outdoor furniture with a huge range of styles and prices. Mix looks and add new items to freshen up your outdoor spaces!

Green Front Furniture Walking Tours

June 5, 2014

Come take a brisk guided walking tour of Green Front! Our first walking tour will be Thursday, June 12, starting at 10 a.m. There is no charge, but space is limited. This will cover 13 buildings and every floor in each building. It is 3 miles, and takes approx. 2 hours, so it will be […]

New Outdoor Furniture from Alfresco Home

May 16, 2014

A new container of outdoor dining furniture from Alfresco Home has arrived! We have table and chair sets of all sizes, as well as balcony height groups. Alfresco Home’s cast aluminum collections are designed to appeal to the discriminating consumer who wants to experience and enjoy their outdoor living spaces. Come see this new line of outdoor furniture at Green […]

Grand and Elegant (Building #6)

May 16, 2014

Stepping into Building #6 of Green Front Furniture, one immediately thinks of a warm Southern Living home. The grand and elegant interior design, wrap-around veranda-style balcony, painted vintage metal ceiling, and warm atmosphere alludes to the treasures inside. This building was once home to the fancy Davidson’s department store, the typical small-town store that offered […]

Queen of the Fleet (Building #10)

May 9, 2014

This beautiful renovated warehouse, the “Queen of the Fleet” as Green Front owner Dickie Cralle likes to call it, sits beside the new High Bridge Trail State Park, the longest recreational bridge in Virginia and originally built in 1853. Originally a tobacco warehouse, it was better known later as the Craddock-Terry Shoe Factory. After WWII […]

One-of-a-Kind Wool Rugs from Turkey

April 26, 2014

Introducing Green Front’s collection of one-of-a-kind wool rugs from Turkey. These beautiful, vintage treasures are priced 75% less than the price of other retailers, and range in size from 3X6 up to 6X11. Come see the entire collection in Building #1 at the Farmville location.

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