To build this rug empire, our buyers travel straight to the source of some of the world’s finest rugs, visiting places like India and Iran.  From abstract silk statement pieces to natural fiber jute area rugs, rugs hand-selected from every corner of the world line the floors and hang from the walls inside Green Front’s signature aged brick warehouses in the heart of Farmville.

With our rug buyers traveling to the source, you can be confident our selection is at the forefront of the rapidly-changing rug industry. Green Front stays abreast of what’s changing, what’s new and what’s not. While we still have plenty of the beloved traditional looks, we also have contemporary, transitional, and tribal pieces.

Over the years, Green Front has solidified our reputation as being one of the foremost curator of unique, hand-knotted, direct-from-the-source rugs on the East Coast, bringing the magic of fine rugs to Farmville, Virginia.