At Green Front we’ve assembled a collection of rugs to grace your home with handcrafted beauty in a variety of styles from traditional to contemporary at affordable prices.

Imported from India, Pakistan, Morocco, Turkey and Iran— the finest rugs in the world are available at Green Front in Farmville, VA. To find a collection like ours, you’d have to travel to New York or Los Angeles.

To build this rug empire, our buyers travel straight to the source of some of the world’s finest rugs, visiting places like India and Iran.  From abstract silk statement pieces to natural fiber jute area rugs, rugs hand-selected from every corner of the world line the floors and hang from the walls inside Green Front’s signature aged brick warehouses in the heart of Farmville.

With our rug buyers traveling to the source, you can be confident our selection is at the forefront of the rapidly-changing rug industry. Green Front stays abreast of what’s changing, what’s new and what’s not. While we still have plenty of the beloved traditional looks, we also have contemporary, transitional, and tribal pieces.

Over the years, Green Front has solidified our reputation as being one of the foremost curator of unique, hand-knotted, direct-from-the-source rugs on the East Coast, bringing the magic of fine rugs to Farmville, Virginia.

Buildings 1-4

Our buyers search exotic locales for the most vivid rug designs in the world. Silk, wool, and jute materials mix with traditional and transitional styles for a treasury of rugs in almost any size.

Take The Tour


Explore the best of Green Front’s rugs from the comfort of your home. An easy way to shop our curated selection of rugs.