> Farmville VA

Green Front Furniture launches new strategic vision for 2023 and beyond
January 13, 2023
The third-generation, family-owned company raises the bar with “One Green Front, One Team” FARMVILLE, Va. (January 9, 2023) – CEO of Farmville, Va.-based Green Front Furniture, Richard “Den” Crallé III, announced in late November a new strategic vision for the family-owned and operated, Furniture Today Top-100 Furniture Store that includes new technology, a refreshed website, […]
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How Green Front Furniture Got Its Name
April 28, 2015
Did you know Green Front started as a grocery store? Crallé Grocery opened roughly 70 years ago.  Salt, produce, everything was sold by the pound. Except for beans, beans were sold by the scoop. Richard Crallé Sr. owned the shop on Farmville’s Main Street. He eventually purchased the grocery store next door which was owned […]
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