Who is elran Furniture?

A pioneer in motion furniture, Elran has been setting the standing in upholstered power motion furniture since its founding by Irvin Lubing in 1967. Headquartered in Montreal, the company started with a single product: the Elran recliner. However, in 1980 it expanded to include the industry’s inaugural electric recliner sofas and loveseats that marked a new era in comfort and style.

Now in the hands of the third generation, Elran has built a global distribution network that spans Canada, the United States, Europe and the Middle East. Renowned for integrating the latest gravity-fed reclining mechanisms, its designs epitomize the fusion of cutting-edge technology and versatile, high-quality aesthetics.

elran Furniture at Green Front

Green Front customers love Elran’s comfortable ergonomic designs that feature versatility and span traditional, transitional and contemporary styles. In addition to leather recliner sofas and sectionals, Elran manufactures a gorgeous line of fabric-upholstered power reclining chairs. Enjoy the luxury of motorized recliners and headrests, optional lumbar support, and a variety of fresh fabrics and leathers.

Why Choose elran Furniture?

In a single word: customization. Through its Art of Options program, Elran invites you to take the reins in designing your ideal furniture piece. Embrace the freedom to tailor aesthetics and functionality for every piece you purchase. Here’s how you can personalize in one collection, the Elran 7000 series:

  • Arm Style: Opt for the classic rolled arm (with or without nailhead trim), the transitional elegance of a flared arm or the contemporary appeal of a track arm.
  • Seat Design: Decide between a sleek, modern panel seat or a stitched box seat. 
  • Back Design: Select from a panel design, a tall panel or a panel with a welt.
  • Configuration Flexibility: Choose a cozy chair, a snug loveseat or a reclining couch. Elevate your space with a custom-built sectional, complete with round or square corner units, chaises, reclining and stationary pieces, plus storage and cupholder features.
  • Upholstery Options: Choose from dozens of leathers and a rich variety of fabrics. (Elran is one of Green Front’s bestsellers for fabric-upholstered motion furniture!)
  • Power Motion Features: Choose dual-motor functionality for independent headrest and footrest adjustment. Introduce a third dimension of comfort with power lumbar support. Opt for a cordless battery pack to free your layout from wall constraints, enabling your furniture to float freely in the center of the room.

Discover Elran Furniture at our Northern Virginia store and on our Farmville campus in Building 12: Green Front Work + Play.

Find at Green Front


Building 12



Our Store Hours


Monday – Friday: 10:00am – 5:30pm
Saturday: 10:00am – 6:00pm
Closed on Sunday

Northern VA

Monday – Saturday: 10:00am – 6:00pm
Sunday: 12:00pm – 5:00pm


Monday – Friday: 10:00am – 5:30pm
Saturday: 10:00am – 6:00pm
Sunday: 1:00pm – 5:00pm

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