Green Front furniture showroom
Press Release • 3 mins • Tuesday May 14, 2024

Green Front Furniture voted Best of Virginia fifth year in a row

Farmville-based company wins award for Central Region’s best home furnishings store

FARMVILLE, Va. (May 9, 2024) – For five years running, Green Front Furniture has topped the list for best home furnishings store in the Central Region in Virginia Living’s Best of Virginia 2024 guide. A third-generation, family-owned business, Green Front offers customers a unique retail environment with an expansive showroom experience. The company’s Downtown Farmville campus features nearly 1 million square feet spanning 13 renovated tobacco warehouses and revitalized department stores. 

“Green Front couldn’t be more proud to win Best of Virginia’s best home furnishings store in the Central Region for the fifth consecutive year,” said Green Front President and CEO Richard “Den” Crallé III. “Our customers have shown up each year to support us, and we are so thankful for their votes. This recognition reflects our passion for creating a store that inspires a vision for home and creativity. We’re constantly working to enhance the unique shopping experience that Green Front provides by adding new showroom concepts, categories and product offerings.” 

As Green Front enters its 56th year in business, the company continues to expand and evolve. In 2023, Crallé launched Green Front Work + Play, enhancing the work-from-home experience with a dedicated showroom. This year he unveiled the Green Front Leather gallery showcasing premium leather furniture. These initiatives underscore Green Front’s commitment to quality and innovation in the furniture industry.

Each year, Virginia Living asks readers to weigh in on the state’s best businesses from food and drink to shopping, living, recreation and services. Voters offer feedback in 500 categories across Virginia’s five regions. Green Front is proud to remain a Best of Virginia winner. 

About Green Front Furniture:

Established in 1968, Green Front is a furniture retail company headquartered in Farmville, Va. Housed on a Main Street campus, Green Front features nearly 1 million square feet of showroom space throughout 13 renovated tobacco warehouses and revitalized department stores. With two satellite locations in Northern Virginia and Raleigh, N.C., Green Front provides customers with a massive, yet curated and ever-changing selection of furniture, rugs and home decor at unmatched prices. Green Front Furniture offers a destination shopping experience: the opportunity to explore, discover and seek on your own or with the guidance of a sales team that has decades of industry knowledge. For more information, please visit greenfront.com or connect with Green Front Furniture on Instagram, Facebook, TikTok, Pinterest and YouTube.


Our Store Hours


Monday – Friday: 10:00am – 5:30pm
Saturday: 10:00am – 6:00pm
Closed on Sunday

Northern VA

Monday – Saturday: 10:00am – 6:00pm
Sunday: 12:00pm – 5:00pm


Monday – Friday: 10:00am – 5:30pm
Saturday: 10:00am – 6:00pm
Sunday: 1:00pm – 5:00pm

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