Essential Highlights: Green Front Furniture’s Sponsorship of the Southside SPCA Gala
- Green Front is a business committed to giving back to its community through fundraising, community involvement and supporting local causes.
- We have been a proud sponsor of the Southside SPCA Holiday Gala fundraiser since 2023, raising money to support animal rescue efforts.
- We support the Southside SPCA year-round with our WFLO Green Front Dog of the week campaign, which led to over 300 dog adoptions in 2023.
- Giving back to the community is a core part of Green Front’s values as a third-generation family-owned business.
- Visit Green Front Furniture, Farmville, VA, to explore nearly a million square feet of furniture, rugs and home decor while supporting a local business that cares.
In a workshop in Richmond — just a short drive from our flagship Farmville furniture store in Virginia — iron and brass come to life.
For 50 years Worthen Furniture, previously known as Brass Beds of Virginia, has created hand-built pieces with precision, care and premium materials. From iron and brass beds to metal nightstands and wrought iron shelves, Worthen’s metalwork sets the standard for artistry in custom furniture.
With local roots and a dedication to craftsman furniture, this Richmond-based brand feels right at home at Green Front. In our latest blog about Worthen Furniture, we’ll take you behind the scenes at their workshop, explore how they’re putting Virginia brass beds in the national spotlight, and highlight the top interior designers incorporating Worthen’s pieces into their projects. Plus, we’ll show you some stunning pieces from their collection right here on the first floor of Building 9 in our Farmville furniture store.
From their workshop to our showroom, discover what makes Worthen’s work so extraordinary!
8th Annual Holiday Gala a Huge Success, Raising $50,000 for Shelter Animals
FARMVILLE, Va. (December 18, 2024) – The Barn at Poor House Farm was aglow on Saturday, December 7, 2024, as Green Front Furniture proudly presented the 8th Annual SPCA Holiday Gala. The gala is Southside SPCA’s major fundraiser each year, this year raising $50,000. This year’s sold-out event was held in a new, picturesque venue. Money raised will provide vital funds for local shelter pets. The gala drew animal lovers from across the region for a night of celebration, community and compassion.
As the gala’s presenting sponsor, Green Front collaborated with the SPCA to organize a standout event, donating furniture and seasonal decor for the live and silent auctions. Guests enjoyed live music by Joker, delicious food by Fuqua Catering and a festive atmosphere, all while contributing to a cause close to this company’s heart.
“Our ongoing partnership with the Southside SPCA is one of the many ways Green Front gives back to our local community,” said Green Front Furniture President and CEO Den Crallé. “As a third-generation, family-owned company rooted in Southside Virginia for over 50 years, we’re proud to support the shelter’s incredible work through this fantastic event.”
Green Front Gives Back
The gala continues Green Front’s longstanding commitment to the Southside SPCA. Previous donations from Green Front include furniture for the shelter’s lobby. In addition, the Virginia furniture store Sponsors the WFLO Green Front Dog of the Week initiative, which has helped hundreds of pets find homes since 2023. The Virginia store company is known throughout Virginia and North Carolina for its dog-friendly stores. Green Front welcomes customers and their well-behaved pups to browse nearly a million square feet of furniture at their Farmville flagship store, as well as at their showrooms in Manassass, Va., and Raleigh, N.C.
“At Green Front, our commitment to animals extends far beyond our pet-friendly stores,” said Crallé. “We believe every pet deserves a loving home, and we’re proud to help make that happen through our sponsorship of the Southside SPCA.”
In addition to supporting local animal shelters, Green Front sponsors a number of cancer charities, including St. Jude Children’s Research Hospital and the Cancer Retreat Centers’ Blanton House in Richmond, Virginia.
