Green Front Furniture President and CEO Den Cralle’s journey to transform William Bottomley’s one-of-a-kind Mediterranean Revival mansion into a stunning, contemporary home continues on Monument Avenue. After opening up the foyer, Den turns his attention to the walls. How should he update and personalize each room while remaining true to Bottomley’s original vision?
This series gives you a front-row seat to the transformation of Monument by Green Front in Richmond, VA. Watch the design revitalization of the historic library — guided by the room’s ornate and gilded ceiling. Take a trip with Den and Avery Frank of Avery Frank Designs as they head to Gracie Studio, a storied New York City-based company specializing in custom hand painted wallpaper panels, including chinoiserie. Starting with the home’s architectural influences and a hand-knotted rug from Green Front, Den and Avery begin the design process. They hone in on the colors and feeling that will honor the past, play off each room’s remarkable details and speak to the unfolding story of Monument in the 21st century. One of the first steps? Expertly installed, luxury wallpaper — a work of art unto itself. Witness the care taken by H.J. Holtz & Son as they install it.
Monument by Green Front is an adventure in timeless craft, architectural history and modern design. Follow along for an inside look at an intimate journey of creative collaboration in a unique and unparalleled architectural setting.