> News From Green Front

COVID-19 Updates

May 4, 2020

A Message from Den Cralle: Green Front Re-Open Dear Green Front Customers: With most Americans spending more time in their homes than ever before, we’ve been fielding calls from customers during this crisis – desiring to enhance their living space. Whether customers want to upgrade their outdoor entertaining area, a new desk for video conferencing, […]

Up and Out: Outdoor Living Looks with Energy

March 15, 2019

Now that the magic of daylight savings time has added an extra hour of sunlight to the day, it’s time to spend more time outside. Brilliant Wendy Jane pillows and Summer Classics collections are perfect to get your outdoor living space ready for entertaining or just relaxing. These pillows from Wendy Jane come in vibrant […]

Holiday Gifts for the People on Your “Good” List

December 7, 2018

Use this guide to find all the holiday gifts you need this season, from that token of thanks to the gift for someone who’s been extra good this year. Hostess Gifts Accessories, Inc is your go-to spot for hostess gifts. From cutting boards, salt and pepper shakers, wine totes, cookbooks, jams and other culinary treats, […]

The Latest Looks at The High Point Market

November 21, 2018

Green Front is always browsing showrooms to discover new products, trends, and deals. Our goal is to give you the best options when buying furniture— at prices below what you’d expect. To further enhance our inventory, we recently visited the stunning High Point Market, where furniture retailers like Green Front come to get fresh inspiration […]

With Flying Colors: Green Front’s Rug Expert Glenda Webb

August 26, 2018

A love of color and design originally led Glenda Webb to work as a florist, but lucky for us, she eventually found her way to Green Front. For more than 30 years, she’s been a talented sales associate in the rug department at our Farmville location and brings that affection for color and beauty to […]

Green Front Furniture Named a Top 100 Furniture Store

June 19, 2018

Green Front Furniture has been named to Furniture Today’s U.S. ranking of top 100 furniture stores. The family-owned and operated company with one of the largest oriental rug collections on the East Coast joins a list of internationally recognized brands in furniture and home decor. “It’s an honor to be back on this list of […]

Greetings from Richmond Homearama 2018!

May 25, 2018

This year’s Richmond Homearama took place in the stunning planned community of Magnolia Green. This annual event, presented by the Home Building Association of Richmond, features seven state-of-the-art homes designed and constructed by local builders and finished and decorated by Virginia’s finest interior designers. Green Front Furniture was proud to play a central role in […]

Out with the Old – Spring Flash Sale

April 4, 2018

It’s out with the old and in with the new at Green Front Furniture. As the weather warms, we are doing our own version of spring cleaning. While you won’t see the walls and windows being scrubbed or clouds of dust rising from sweeping brooms, if you make the trip to the second and 1st […]

Explore Green Front At Community Street of Hope

October 24, 2017

Ever wished you could shop Green Front like a pro? Having a hard time imagining what our furniture could look like in your home? Green Front is the furniture provider for the Southern Living Inspired Community Street of Hope being held Oct. 21-Nov. 5 in Hallsley, right out outside of Richmond, VA. The eight homes built […]

Introducing the Green Front Field Guide: Your Adventure Begins Here

September 26, 2017

Green Front Furniture is nothing if not an adventure. At times, that adventure can be an overwhelming one. We have you covered with the Green Front Furniture field guide. Our four refurbished tobacco warehouses and revitalized Main Street storefronts invite you to wander through vast spaces packed with a huge variety of furniture, handcrafted rugs […]

Sneak Peek: Green Front Returns From Annual Rug Buying Trip to India

August 3, 2017

Den Cralle and his father, Dickie, recently completed another whirlwind buying trip to India. The father-son duo spent their time visiting familiar buyers, examining handcrafted rugs and furniture, and soaking up the vibrant energy of India. After flying in to New Delhi, the Cralles ventured out to the holy city of Varanasi. Varanasi offers the […]

Antiques Are Us: Green Front Hunts for English Antiques in the UK

March 29, 2017

Green Front has developed a name for itself in many unique markets around the world but few have quite the appeal of their selection of English antiques and benchmade pieces. That selection is no accident. Green Front buyers make regular trips “across the pond” to scour the English countryside, hand selecting antique and vintage items […]

Persian Perfection: Rugs Complete Long Journey to Green Front

September 22, 2016

For the first time since a 2011 trade embargo halted their importation to the United States, Persian rugs are back in the Green Front showrooms. Although the embargo officially ended earlier this year, it’s taken months for the rugs to complete the final leg of their belabored journey. However, as these gorgeous works of art […]

Picture This: Photos Bring Buying Trip to India to Life

August 31, 2016

There was something different about Den Cralle’s latest visit to India. It wasn’t the 24 hours of delayed flights or catching a vicious stomach flu for a night. For a seasoned international traveler, those sorts of things are par for the course. What made this trip unique was one very compact travelling companion – a […]

Hot, Hotter, Hottest: Green Front Preps for India Trip to Get New Goods

July 23, 2016

As temperatures in the South climb to their mid-summer heights and humidity levels peak, Den Cralle and the Green Front team are gearing up for a trip to a place where things are even hotter. Cralle will be making his fifth trip to India, spending 10 days on the vast sub-continent. He will be visiting […]

Green Front Hunts for Gold: Hand Picked Treasures from the UK

July 5, 2016

On the hit History Channel show American Pickers, Frank Fritz and Mike Wolfe, self described “pickers,” scour the backroads of rural America on the hunt for one-of-a-kind antiques and treasures. At Green Front furniture, Wolfe and Fritz are replaced by John Wingo and Den Cralle and the rural back roads of the United States are […]

Five Homearama Design Dos and Don’ts from Design Duo, Shannon and Joanna Tootle

June 1, 2016

Ever feel overwhelmed when you visit Green Front and are faced with thousands of options? Well, we’ve got some sage advice, geared especially to Green Front shoppers, from Shannon and Joanna Tootle, a pair of designers who have brought to life one of this year’s Homearama at Hallsley homes. Plus, you can get a sneak peek […]

The Wait Is Over: Persian Rugs Return To Green Front

April 11, 2016

Green Front is synonymous with many things for many people. Some think quality, some think selection, but almost everyone thinks Persian rugs. And for good reason. Over the years, Green Front has meticulously cultivated its reputation as being one of the foremost outlets on the East Coast for timeless Persian rugs. They’ve been offering their […]

The Results Are In: Four Reasons Our Customers Love Green Front

March 13, 2016

We asked about your Green Front experience and you answered. Earlier this year, over 600 Green Front customers took our online and print survey. We wanted an unfiltered, insider look at the Green Front visitor experience. And, boy, did you have a lot to say. We were blown away by how many folks love the […]

English Cottage Couture

February 19, 2016

The Beatles may have sung about sitting in an English garden waiting for the sun, but the real magic is inside the English cottage where vintage charm takes center stage. On either side of the pond, the gently distressed antique look has skyrocketed in popularity. It manages to convey both sophistication and comfort simultaneously, with […]

Domotex: Notes from the Field

February 13, 2016

On January 16th, Den Cralle and Ashley Cooper, arrived in frigid Hannover, Germany for three days crammed with all things rug and floor related. From award winning masterpieces, to hand-knotted creations, to machine-made rugs—you can find it all at Domotex. Although the Green Front folks may have had to endure a punishing schedule, icy temps […]

Signs of the Times: Handcrafted Art Guides Your Green Front Experience

February 3, 2016

With building upon building, level upon level, and room upon room of furniture, rugs and accessories, finding your way through Green Front can prove a daunting task. While we firmly believe in the unique joy that comes from exploration and unexpected discovery, knowing where you are and where you’re headed is also very helpful. In […]

5 Last-Minute Gift Ideas From Green Front Under $50

December 19, 2015

On the 5th day of Christmas, that now infamous true love may well have given five golden rings to one entirely spoiled lady love, but for those on your list who aren’t into jewelry, Green Front has you covered. With a wide and varied selection of items, finding the perfect Christmas or New Year’s gift […]

New Van Thiel Showroom is Aged to Perfection

July 21, 2015

Green Front’s new Van Thiel showroom, in the basement of Building 9, gives fresh meaning to the familiar saying, “Everything old is new again.” The showroom features Van Thiel replicas as well as handpicked antique treasures. Den Cralle is excited about the partnership. “Original. Crisp. Van Thiel’s line is helping diversify what we offer in […]

Green Front Travels Abroad: Searching for Treasures

July 10, 2015

Looking for the latest in furniture and rugs from India? You could can visit Los Angeles, New York or… Farmville. Green Front travels abroad for the items you love! Den’s 10-day trip to India begins as he searches for the latest in rugs and furniture. (It was hot. Do you like his cooling cloth?) It […]

Bold, Bright, Beautiful Boucherouite Rugs At Green Front

July 1, 2015

We Are Now Importing Gorgeous Vintage Moroccan Rag Rugs Boucherouite rugs are bold, bright, beautiful and now at Green Front! The story of these vintage Moroccan rag rugs begins thousands of miles away in the mountain villages around Morocco with, of all things, rags. But in the hands of skilled Berber artisans, the rags were destined […]

On The Hunt For Indian Rugs: Den Cralle Leaves For Fourth Rug Buying Trip To India

June 13, 2015

Few retailers in the United States actually go to India to buy their Indian Rugs, but Green Front is one of them. Most retailers attend markets in Atlanta, Georgia and High Point, North Carolina. But, Green Front goes right to the source for its Indian rugs and other items. “We are able to build relationships […]

Domotex Comes To Green Front

June 8, 2015

The colorful and rich international rug scene comes together in one place—Domotex. Similar to that ONE spot we all remember so well from high school—where everyone always hung out and everyone else always wanted to be—this massive fair is the place to buy, sell and breathe the scene. And what a scene it is. In […]

Meet The Mastermind Of Green Front Furniture Building One’s Restoration

May 22, 2015

Al Buczek remembers finding a Spanish coin carefully placed in the walls of a 200-year-old home in Charlottesville—his first restoration project. It had been put there by the original builder and he was hooked. That was 33 years ago. “I got my feet wet. I love restoration,” says Al, an Air Force veteran. Five months […]

Good-Bye Don Draper, Hello Mad Men Furniture

May 16, 2015

We may be saying goodbye to Don Draper and his smoking, whiskey sipping cohorts this Sunday, but thanks to a new line of furniture from Nuevo Living coming to Green Front, you can bring the classic look and feel of modern, Mad Men furniture to your home. These mid-century modern inspired pieces capture the sleek simplicity and […]

Explore Green Front: Summer Tour Dates

May 5, 2015

Ever wanted to explore Green Front? Peek behind the scenes? We will be offering monthly tours this summer that will take you through the depths of Green Front, from the bottom of Building One to the third floor of Building Eight and everywhere in between. History, furniture lines, new arrivals—you’ll see it all. You’ll touch […]

How Green Front Furniture Got Its Name

April 28, 2015

Did you know Green Front started as a grocery store? Crallé Grocery opened roughly 70 years ago. Salt, produce, everything was sold by the pound. Except for beans, beans were sold by the scoop. Richard Crallé Sr. owned the shop on Farmville’s Main Street. He eventually purchased the grocery store next door which was owned […]

7 Ways To Go Green At Green Front

April 22, 2015

Green cars. Green homes. Green vacations. There are more and more ways to be earth friendly. When you shop at Green Front you are going green, too. And, just because your choices are sustainable and eco-smart doesn’t mean they have to be boring. Here are 7 snappy ways to shop green at Green Front, besides […]

Rattan Chairs Fresh From Indonesia

April 15, 2015

Introducing Green Front’s new direct-import line of natural fiber chairs and barstools all unbelievably priced at under $100. Wicker and kubu rattan chairs are now available at Green Front’s Building One, fresh from Indonesia. Bring texture and interest to any room with these beautiful, handwoven wicker, banana leaf, and kubu rattan items. We love how […]

Green Front Furniture Building One Restoration

April 15, 2015

In the beginning, there was Building One at Green Front Furniture. It is the place where Green Front Furniture came into its own. While the four large, brick tobacco warehouses fronting the Appomattox River have come to symbolize Green Front over the years, Building One was where it all started. It was the first jewel […]

New Durham Showroom in Building #9 (Farmville Furniture)

July 3, 2014

Green Front recently refurnished and renovated the basement of Building #9 (Farmville location) to carve out a new Durham showroom area for beautiful Farmville furniture. Durham Furniture is known for 100% solid wood furniture from cherry, maple and ash. Why Durham Furniture? Because it’s made to last… Below are some images of the new showroom. […]

New Inventory of Chelsea House Accessories at Greenfront Furniture Farmville

July 3, 2014

Chelsea House at Greenfront Furniture Farmville carries an extensive line of furniture, lighting, art, mirrors, and decorative accessories—all grounded in a classic design with a fresh attitude for today’s living. Below are some examples of accessories that can be seen in Building #9 (Farmville location). Visit the Chelsea House website to learn more >>

Green Front is Pet Friendly

June 18, 2014

Don’t leave your sweet pups at home! Bring your favorite pet to Green Front while you pick out new furniture and rugs. We love seeing well-behaved dogs trotting down the aisles of furniture at Green Front. We feel sure they will enjoy the change of scenery. Have your dog tag along on a shopping trip […]

Bone & Mother of Pearl Inlay Furniture

June 5, 2014

A beautiful shipment of Indian furniture has arrived–bone and mother of pearl inlay. Farmville location only.

Freshen Up Your Outdoor Spaces!

June 5, 2014

Did you know that our Farmville location is one of the largest in-house stocking dealers of outdoor furniture in the state of Virginia? Aisles and aisles of outdoor furniture with a huge range of styles and prices. Mix looks and add new items to freshen up your outdoor spaces!

Green Front Furniture Walking Tours

June 5, 2014

Come take a brisk guided walking tour of Green Front! Our first tour will be Thursday, June 12, starting at 10 a.m. There is no charge, but space is limited. This will cover 13 buildings and every floor in each building. It is 3 miles, and takes approx. 2 hours, so it will be a […]

New Outdoor Furniture from Alfresco Home

May 16, 2014

A new container of outdoor dining furniture from Alfresco Home has arrived! We have table and chair sets of all sizes, as well as balcony height groups. Alfresco Home’s cast aluminum collections are designed to appeal to the discriminating consumer who wants to experience and enjoy their outdoor living spaces. Come see this new line at the Farmville location in the […]

Grand and Elegant (Building #6)

May 16, 2014

Stepping into Building #6, one immediately thinks of a warm Southern Living home. The wrap-around veranda style balcony, painted vintage metal ceiling and warm atmosphere alludes to the treasures inside. This building was once home to the fancy Davidson’s department store, the typical small town store that offered something for everyone. Building #6 features both formal […]

Queen of the Fleet (Building #10)

May 9, 2014

This beautiful renovated warehouse, the “Queen of the Fleet” as Green Front owner Dickie Cralle likes to call it, sits beside the new High Bridge Trail State Park, the longest recreational bridge in Virginia and originally built in 1853. Originally a tobacco warehouse, it was better known later as the Craddock-Terry Shoe Factory. After WWII […]

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> News From Green Front