> News From Green Front
COVID-19 Updates
May 4, 2020
A Message from Den Cralle: Green Front Re-Open Dear Green Front Customers: With most Americans spending more time in their homes than ever before, we’ve been fielding calls from customers during this crisis – desiring to enhance their living space. Whether customers want to upgrade their outdoor entertaining area, a new desk for video conferencing, […]
View moreUp and Out: Outdoor Living Looks with Energy
March 15, 2019
Now that the magic of daylight savings time has added an extra hour of sunlight to the day, it’s time to spend more time outside. Brilliant Wendy Jane pillows and Summer Classics collections are perfect to get your outdoor living space ready for entertaining or just relaxing. These pillows from Wendy Jane come in vibrant […]
View moreHoliday Gifts for the People on Your “Good” List
December 7, 2018
Use this guide to find all the holiday gifts you need this season, from that token of thanks to the gift for someone who’s been extra good this year. Hostess Gifts Accessories, Inc is your go-to spot for hostess gifts. From cutting boards, salt and pepper shakers, wine totes, cookbooks, jams and other culinary treats, […]
View moreThe Latest Looks at The High Point Market
November 21, 2018
Green Front is always browsing showrooms to discover new products, trends, and deals. Our goal is to give you the best options when buying furniture— at prices below what you’d expect. To further enhance our inventory, we recently visited the stunning High Point Market, where furniture retailers like Green Front come to get fresh inspiration […]
View moreWith Flying Colors: Green Front’s Rug Expert Glenda Webb
August 26, 2018
A love of color and design originally led Glenda Webb to work as a florist, but lucky for us, she eventually found her way to Green Front. For more than 30 years, she’s been a talented sales associate in the rug department at our Farmville location and brings that affection for color and beauty to […]
View moreGreen Front Furniture Named a Top 100 Furniture Store
June 19, 2018
Green Front Furniture has been named to Furniture Today’s U.S. ranking of top 100 furniture stores. The family-owned and operated company with one of the largest oriental rug collections on the East Coast joins a list of internationally recognized brands in furniture and home decor. “It’s an honor to be back on this list of […]
View moreGreetings from Richmond Homearama 2018!
May 25, 2018
This year’s Richmond Homearama took place in the stunning planned community of Magnolia Green. This annual event, presented by the Home Building Association of Richmond, features seven state-of-the-art homes designed and constructed by local builders and finished and decorated by Virginia’s finest interior designers. Green Front Furniture was proud to play a central role in […]
View moreOut with the Old – Spring Flash Sale
April 4, 2018
It’s out with the old and in with the new at Green Front Furniture. As the weather warms, we are doing our own version of spring cleaning. While you won’t see the walls and windows being scrubbed or clouds of dust rising from sweeping brooms, if you make the trip to the second and 1st […]
View moreExplore Green Front At Community Street of Hope
October 24, 2017
Ever wished you could shop Green Front like a pro? Having a hard time imagining what our furniture could look like in your home? Green Front is the furniture provider for the Southern Living Inspired Community Street of Hope being held Oct. 21-Nov. 5 in Hallsley, right out outside of Richmond, VA. The eight homes built […]
View moreIntroducing the Green Front Field Guide: Your Adventure Begins Here
September 26, 2017
Green Front Furniture is nothing if not an adventure. At times, that adventure can be an overwhelming one. We have you covered with the Green Front Furniture field guide. Our four refurbished tobacco warehouses and revitalized Main Street storefronts invite you to wander through vast spaces packed with a huge variety of furniture, handcrafted rugs […]
View moreSneak Peek: Green Front Returns From Annual Rug Buying Trip to India
August 3, 2017
Den Cralle and his father, Dickie, recently completed another whirlwind buying trip to India. The father-son duo spent their time visiting familiar buyers, examining handcrafted rugs and furniture, and soaking up the vibrant energy of India. After flying in to New Delhi, the Cralles ventured out to the holy city of Varanasi. Varanasi offers the […]
View moreAntiques Are Us: Green Front Hunts for English Antiques in the UK
March 29, 2017
Green Front has developed a name for itself in many unique markets around the world but few have quite the appeal of their selection of English antiques and benchmade pieces. That selection is no accident. Green Front buyers make regular trips “across the pond” to scour the English countryside, hand selecting antique and vintage items […]
View morePersian Perfection: Rugs Complete Long Journey to Green Front
September 22, 2016
For the first time since a 2011 trade embargo halted their importation to the United States, Persian rugs are back in the Green Front showrooms. Although the embargo officially ended earlier this year, it’s taken months for the rugs to complete the final leg of their belabored journey. However, as these gorgeous works of art […]
View morePicture This: Photos Bring Buying Trip to India to Life
August 31, 2016
There was something different about Den Cralle’s latest visit to India. It wasn’t the 24 hours of delayed flights or catching a vicious stomach flu for a night. For a seasoned international traveler, those sorts of things are par for the course. What made this trip unique was one very compact travelling companion – a […]
View moreHot, Hotter, Hottest: Green Front Preps for India Trip to Get New Goods
July 23, 2016
As temperatures in the South climb to their mid-summer heights and humidity levels peak, Den Cralle and the Green Front team are gearing up for a trip to a place where things are even hotter. Cralle will be making his fifth trip to India, spending 10 days on the vast sub-continent. He will be visiting […]
View moreGreen Front Hunts for Gold: Hand Picked Treasures from the UK
July 5, 2016
On the hit History Channel show American Pickers, Frank Fritz and Mike Wolfe, self described “pickers,” scour the backroads of rural America on the hunt for one-of-a-kind antiques and treasures. At Green Front furniture, Wolfe and Fritz are replaced by John Wingo and Den Cralle and the rural back roads of the United States are […]
View moreFive Homearama Design Dos and Don’ts from Design Duo, Shannon and Joanna Tootle
June 1, 2016
Ever feel overwhelmed when you visit Green Front and are faced with thousands of options? Well, we’ve got some sage advice, geared especially to Green Front shoppers, from Shannon and Joanna Tootle, a pair of designers who have brought to life one of this year’s Homearama at Hallsley homes. Plus, you can get a sneak peek […]
View moreThe Wait Is Over: Persian Rugs Return To Green Front
April 11, 2016
Green Front is synonymous with many things for many people. Some think quality, some think selection, but almost everyone thinks Persian rugs. And for good reason. Over the years, Green Front has meticulously cultivated its reputation as being one of the foremost outlets on the East Coast for timeless Persian rugs. They’ve been offering their […]
View moreThe Results Are In: Four Reasons Our Customers Love Green Front
March 13, 2016
We asked about your Green Front experience and you answered. Earlier this year, over 600 Green Front customers took our online and print survey. We wanted an unfiltered, insider look at the Green Front visitor experience. And, boy, did you have a lot to say. We were blown away by how many folks love the […]
View moreEnglish Cottage Couture
February 19, 2016
The Beatles may have sung about sitting in an English garden waiting for the sun, but the real magic is inside the English cottage where vintage charm takes center stage. On either side of the pond, the gently distressed antique look has skyrocketed in popularity. It manages to convey both sophistication and comfort simultaneously, with […]
View moreDomotex: Notes from the Field
February 13, 2016
On January 16th, Den Cralle and Ashley Cooper, arrived in frigid Hannover, Germany for three days crammed with all things rug and floor related. From award winning masterpieces, to hand-knotted creations, to machine-made rugs—you can find it all at Domotex. Although the Green Front folks may have had to endure a punishing schedule, icy temps […]
View moreSigns of the Times: Handcrafted Art Guides Your Green Front Experience
February 3, 2016
With building upon building, level upon level, and room upon room of furniture, rugs and accessories, finding your way through Green Front can prove a daunting task. While we firmly believe in the unique joy that comes from exploration and unexpected discovery, knowing where you are and where you’re headed is also very helpful. In […]
View more5 Last-Minute Gift Ideas From Green Front Under $50
December 19, 2015
On the 5th day of Christmas, that now infamous true love may well have given five golden rings to one entirely spoiled lady love, but for those on your list who aren’t into jewelry, Green Front has you covered. With a wide and varied selection of items, finding the perfect Christmas or New Year’s gift […]
View moreNew Van Thiel Showroom is Aged to Perfection
July 21, 2015
Green Front’s new Van Thiel showroom, in the basement of Building 9, gives fresh meaning to the familiar saying, “Everything old is new again.” The showroom features Van Thiel replicas as well as handpicked antique treasures. Den Cralle is excited about the partnership. “Original. Crisp. Van Thiel’s line is helping diversify what we offer in […]
View moreGreen Front Travels Abroad: Searching for Treasures
July 10, 2015
Looking for the latest in furniture and rugs from India? You could can visit Los Angeles, New York or… Farmville. Green Front travels abroad for the items you love! Den’s 10-day trip to India begins as he searches for the latest in rugs and furniture. (It was hot. Do you like his cooling cloth?) It […]
View moreBold, Bright, Beautiful Boucherouite Rugs At Green Front
July 1, 2015
We Are Now Importing Gorgeous Vintage Moroccan Rag Rugs Boucherouite rugs are bold, bright, beautiful and now at Green Front! The story of these vintage moroccan rag rugs begins thousands of miles away in the mountain villages around Morocco with, of all things, rags. But in the hands of skilled Berber artisans, the rags were destined […]
View moreOn The Hunt For Indian Rugs: Den Cralle Leaves For Fourth Rug Buying Trip To India
June 13, 2015
Few retailers in the United States actually go to India to buy their Indian Rugs, but Green Front is one of them. Most retailers attend markets in Atlanta, Georgia and High Point, North Carolina. But, Green Front goes right to the source for its Indian rugs and other items. “We are able to build relationships […]
View moreDomotex Comes To Green Front
June 8, 2015
The colorful and rich international rug scene comes together in one place—Domotex. Similar to that ONE spot we all remember so well from high school—where everyone always hung out and everyone else always wanted to be—this massive fair is the place to buy, sell and breathe the scene. And what a scene it is. In […]
View moreMeet The Mastermind Of Green Front Furniture Building One’s Restoration
May 22, 2015
Al Buczek remembers finding a Spanish coin carefully placed in the walls of a 200-year-old home in Charlottesville—his first restoration project. It had been put there by the original builder and he was hooked. That was 33 years ago. “I got my feet wet. I love restoration,” says Al, an Air Force veteran. Five months […]
View moreGood-Bye Don Draper, Hello Mad Men Furniture
May 16, 2015
We may be saying goodbye to Don Draper and his smoking, whiskey sipping cohorts this Sunday, but thanks to a new line of furniture from Nuevo Living coming to Green Front, you can bring the classic look and feel of modern, Mad Men furniture to your home. These mid-century modern inspired pieces capture the sleek simplicity and […]
View moreExplore Green Front: Summer Tour Dates
May 5, 2015
Ever wanted to explore Green Front? Peek behind the scenes? We will be offering monthly tours this summer that will take you through the depths of Green Front, from the bottom of Building One to the third floor of Building Eight and everywhere in between. History, furniture lines, new arrivals—you’ll see it all. You’ll touch […]
View moreHow Green Front Furniture Got Its Name
April 28, 2015
Did you know Green Front started as a grocery store? Crallé Grocery opened roughly 70 years ago. Salt, produce, everything was sold by the pound. Except for beans, beans were sold by the scoop. Richard Crallé Sr. owned the shop on Farmville’s Main Street. He eventually purchased the grocery store next door which was owned […]
View more7 Ways To Go Green At Green Front
April 22, 2015
Green cars. Green homes. Green vacations. There are more and more ways to be earth friendly. When you shop at Green Front you are going green, too. And, just because your choices are sustainable and eco-smart doesn’t mean they have to be boring. Here are 7 snappy ways to shop green at Green Front, besides […]
View moreRattan Chairs Fresh From Indonesia
April 15, 2015
Introducing Green Front’s new direct-import line of natural fiber chairs and barstools all unbelievably priced at under $100. Wicker and kubu rattan chairs are now available at Green Front’s Building One, fresh from Indonesia. Bring texture and interest to any room with these beautiful, handwoven wicker, banana leaf, and kubu rattan items. We love how […]
View moreGreen Front Furniture Building One Restoration
April 15, 2015
In the beginning, there was Building One at Green Front Furniture. It is the place where Green Front Furniture came into its own. While the four large, brick tobacco warehouses fronting the Appomattox River have come to symbolize Green Front over the years, Building One was where it all started. It was the first jewel […]
View moreNew Durham Showroom in Building #9 (Farmville Furniture)
July 3, 2014
Green Front recently refurnished and renovated the basement of Building #9 (Farmville location) to carve out a new Durham showroom area for beautiful Farmville furniture. Durham Furniture is known for 100% solid wood furniture from cherry, maple and ash. Why Durham Furniture? Because it’s made to last… Below are some images of the new showroom. […]
View moreNew Inventory of Chelsea House Accessories at Greenfront Furniture Farmville
July 3, 2014
Chelsea House at Greenfront Furniture Farmville carries an extensive line of furniture, lighting, art, mirrors, and decorative accessories—all grounded in a classic design with a fresh attitude for today’s living. Below are some examples of accessories that can be seen in Building #9 (Farmville location). Visit the Chelsea House website to learn more >>
View moreGreen Front is Pet Friendly
June 18, 2014
Don’t leave your sweet pups at home! Bring your favorite pet to Green Front while you pick out new furniture and rugs. We love seeing well-behaved dogs trotting down the aisles of furniture at Green Front. We feel sure they will enjoy the change of scenery. Have your dog tag along on a shopping trip […]
View moreBone & Mother of Pearl Inlay Furniture
June 5, 2014
A beautiful shipment of Indian furniture has arrived–bone and mother of pearl inlay. Farmville location only.
View moreFreshen Up Your Outdoor Spaces!
June 5, 2014
Did you know that our Farmville location is one of the largest in-house stocking dealers of outdoor furniture in the state of Virginia? Aisles and aisles of outdoor furniture with a huge range of styles and prices. Mix looks and add new items to freshen up your outdoor spaces!
View moreGreen Front Furniture Walking Tours
June 5, 2014
Come take a brisk guided walking tour of Green Front! Our first tour will be Thursday, June 12, starting at 10 a.m. There is no charge, but space is limited. This will cover 13 buildings and every floor in each building. It is 3 miles, and takes approx. 2 hours, so it will be a […]
View moreNew Outdoor Furniture from Alfresco Home
May 16, 2014
A new container of outdoor dining furniture from Alfresco Home has arrived! We have table and chair sets of all sizes, as well as balcony height groups. Alfresco Home’s cast aluminum collections are designed to appeal to the discriminating consumer who wants to experience and enjoy their outdoor living spaces. Come see this new line at the Farmville location in the […]
View moreGrand and Elegant (Building #6)
May 16, 2014
Stepping into Building #6, one immediately thinks of a warm Southern Living home. The wrap-around veranda style balcony, painted vintage metal ceiling and warm atmosphere alludes to the treasures inside. This building was once home to the fancy Davidson’s department store, the typical small town store that offered something for everyone. Building #6 features both formal […]
View moreQueen of the Fleet (Building #10)
May 9, 2014
This beautiful renovated warehouse, the “Queen of the Fleet” as Green Front owner Dickie Cralle likes to call it, sits beside the new High Bridge Trail State Park, the longest recreational bridge in Virginia and originally built in 1853. Originally a tobacco warehouse, it was better known later as the Craddock-Terry Shoe Factory. After WWII […]
View moreLatest News and Updates
April 22, 2014
New Teak Furniture, Our Most Popular Pieces Our container of teak furniture has finally arrived! Each spring we get a shipment of teak outdoor benches imported from Indonesia. As always, we received the three sizes of the Lutyens benches and the Crossback (Chippendale style) bench and matching chair. These are by far our most popular pieces. This year […]
View moreGreen Front Featured in Furniture Today
March 22, 2014
The following article, “Green Front Defines Destination Store,” written by Jerry Epperson, was featured in the March 3, 2014 edition of Furniture Today. [View PDF]
View moreRepeat Book Signing to Be Held on Saturday, August 17
August 13, 2013
Flight of a White Dinosaurby James (Jim) Edward Harris, Jr. Outdoorsman, “Combative” Administrator, and Major, USAFR-Ret. Book Signing at Green Front Furniture, Farmville, Va. Court Yard at the old tobacco warehouses near Charlie’s Restaurant 10 AM – 1 PM, Saturday, August 17, 2013 “Liberalism has run amok with too many liberal lawyers, politicians, professors, administrators, […]
View moreHancock and Moore Leather Exhibition this Saturday, June 1 **Farmville Location Only**
May 29, 2013
Alan Price, a designer representing Hancock and Moore Furniture, one of the top American made leather companies, will be giving a leather exhibition for Green Front customers this Saturday, June 1, from 10:00 a.m. to 3:00 p.m. in the courtyard between buildings #8 and #9 (Farmville Location). About the Designer Alan Price began his furniture […]
View moreTis’ the Season… To Visit the Christmas Room and Gift Shoppe!
November 17, 2012
Shopping for Christmas decorations and gifts? The Christmas Room and Gift Shoppe at Green Front Accessories is really something to see… This one-stop shop features some of the finest gift and décor items at prices below what you will find elsewhere. A few of our holiday items are available online but be sure to visit the store […]
View moreNew English Furniture and Antiques, Dating From Late 1800’s
November 17, 2012
Building #8 (Farmville) is literally packed floor to ceiling with beautiful English furniture! There are a limited amount of English antiques, some dating back as far as the late 1800’s. These antiques sell out quickly, so if you are interested, hurry to Building #8. You won’t find better prices anywhere on this unique, high quality […]
View moreBook Signing Event: “Flight of a White Dinosaur” by James E. Harris Jr.
September 27, 2012
Come to Green Front (Farmville) on Wednesday, October 3, between 10 a.m. – 2 p.m. for a special book signing event with James E. Harris, Jr., author of Flight of a White Dinosaur, which will take place in the courtyard between Building #8 and Building #9. (If it rains, the event will be moved indoors […]
View moreThe Gift Shoppe at Green Front Accessories
August 18, 2012
The Gift Shoppe, adjacent to Building #5 of Accessories, is the newest enterprise of Green Front. Opened 18 months ago, the delightful shoppe features some of the finest gift items at prices below what you will find elsewhere. Shop for presents, weddings, and gifts for all occasions. You can even enjoy a tasting from their […]
View moreThe Boneyard, Building #12 – Redefining Lowest Prices
August 18, 2012
Building #12, “The Boneyard,” was renovated from the old Mullins Chevrolet, a popular car lot throughout the 60’s and 70’s. Packed full of overstocks, most under wholesale cost, The Boneyard is jammed full of accessories, furniture, and rugs — a great place to shop for the thrift conscious person. Furnish and decorate a beginning home, look for […]
View moreAccessories Building #15 – Expansion Explodes!
August 18, 2012
Where Building #15 stands now were three early stores: Chappell’s department store, an eatery, and a men’s shop. Later on, the Baldwin family purchased the three stores, combining them into one family department store where many area residents shopped. In the early 90’s, Kyle Baldwin retired and sold the building to Green Front Furniture. It […]
View moreGreen Front Accessories Building #5 – Where Green Front Began
August 18, 2012
In the mid 1950’s, there were three storefronts where this one building is now. In one of the stores, Dickie Cralle’s father opened a grocery store, Green Front Grocery, which specialized in meats. Soon thereafter, one of the adjacent stores became available and Mr. Cralle bought it, deciding to sell furniture. This is where Green Front […]
View moreLargest Selection of Outdoor Furniture in the State
August 2, 2012
Did you know Green Front Furniture has the largest selection of outdoor furniture in Virginia? All high quality with the best styles, colors and of course… prices. One stop shopping for teak, resin, wood, aluminum, wrought iron, shade and umbrellas, pillows and more – all for outdoor. Contemporary, traditional, transitional and color is the word […]
View moreAnimal prints add exotic chic to any room
July 29, 2012
If you want to add a dramatic edge to a room that needs an uplift, try adding animal prints. Animal prints can be used with traditional or contemporary furniture, and as long as you don’t go overboard, they don’t go out of style. When in moderation, a little pop of leopard or cheetah can really […]
View moreBuilding #6 – Grand and Elegant, Wonderfully Preserved
July 13, 2012
Stepping into Building #6, one immediately thinks of a warm Southern Living home. The wrap-around veranda style balcony, painted metal ceiling, and warm atmosphere alludes to the treasures inside. This building was once home to the fancy Davidson’s department store, the typical small town store that offered something for everyone. Building #6 features both formal […]
View moreGreen Front Furniture’s Building #10 – The Queen of the Fleet!
July 13, 2012
This beautiful renovated warehouse, the “Queen of the Fleet” as Green Front owner Dickie Cralle likes to call it, sits beside the new High Bridge Trail State Park, the longest recreational bridge in Virginia and originally built in 1853. In fact, the bricks from the original pre-Civil War bridge piers make up the back half of this […]
View moreSpotlight on Green Front Furniture’s Building #9
July 12, 2012
With 2′ thick brick walls, Building #9 is one of three restored tobacco warehouses used by Green Front Furniture. The warehouses were owned by Dunninging and Paulette (post-Civil War era), one of the largest air curing tobacco facilities in the world at the time. The tobacco was sent to Petersburg, down the Appomattox river through […]
View moreCustomers Tired of Being Overcharged for Inferior Furniture, Travel to Green Front for High End Furniture
July 9, 2012
We’ve noticed that other furniture stores are downgrading the quality of their stock. In contrast, Green Front is dedicated to making high-end furniture affordable. Our out-of-state sales have skyrocketed this past year as our customers are traveling to Farmville to find the best inventory of mid to high end furniture, rugs and accessories at unbeatable […]
View moreLoads of English Reproductions and Antiques Arrive
March 25, 2012
Four large containers of English furniture from the 18th and 19th century, both reproductions and antiques, have arrived to our Farmville warehouse, Building #8. But don’t be surprised if these sell out fast. English furniture doesn’t stay in inventory long so make sure you visit us soon to get first pick! [portfolio_slideshow pagerpos=top navpos=bottom size=large]
View moreOne-of-a-Kind Furniture: New English Casegood Containers Now Arriving!
October 9, 2011
One-of-a-kind furniture direct from England. Don’t miss out on this unique furniture at unbeatable prices! (Building #8, Farmville Location Only)
View moreHenredon Leather Company Containers Now Arriving!
September 10, 2011
Green Front has purchased several containers of Henredon’s most popular upholstery collection, The Henredon Leather Company. Our assortment features nine sofas (some with matching chair and ottoman), a sectional and several unique chairs. All are on our floor and in-stock for immediate “take with” or delivery. The Henredon Leather company features the great craftsmanship to […]
View moreRug Rats Manages Green Front Carpet Department
June 11, 2011
Many of you will remember the Rug Rats building next to Green Front’s main storefront, Building #1, in Farmville. They closed their store after 20 years on Main street to pursue their growing Internet business. After three years, they are now back managing the Green Front Carpet Department and will carry a full line of […]
View moreWe keep growing, and growing, and growing…
September 20, 2010
Green Front is in the process of adding 7,000 sq ft of additional showroom space in Farmville for an even greater selection of superior furnishings! See Green Front’s interactive map here
View moreCarpet Liquidation and Storewide Sale
April 24, 2010
As seen on CBS-WTVR 6 in Richmond, Virginia – This is your chance to take advantage of amazing prices never seen before…. Green Front’s huge carpet liquidation sale will run until EVERY roll is gone. There’s also a storewide sale in ALL 15 buildings with thousands of items priced less than wholesale! Don’t miss out […]
View moreA Letter from Dickie Cralle-Owner, Green Front Furniture
March 14, 2010
Over the years, I’ve discovered that when one door closes in the international market another will open. I see that pattern occurring again. Some of you probably already know that I have pulled out of the Persian rug market for the foreseeable future. The rising cost of rugs out of Iran coupled with the volatile […]
View moreGreen Front Furniture Travels the Globe for Furniture
March 14, 2010
Green Front travels the globe to find unique pieces and new shipment just arrived of our popular Indian Import Furniture and Accessories. This is an exotic collection of antique, reproduction and contemporary pieces made of centuries old teak and iron work from an abandoned city in Northern India. With an aged, lime- washed patina and […]
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