Central Region’s best home furnishings store continues to surprise, inspire and raise the bar
FARMVILLE, Va. (May 17, 2025) – Once again Green Front Furniture has been named the best home furnishings store in the Central Region in Virginia Living’s Best of Virginia 2025 guide marking six consecutive years at the top. This recognition underscores the continued support of Green Front’s loyal customers and the unique appeal of its one-of-a-kind destination shopping experience, which brings people from across the region — and beyond — to its flagship store in Farmville, Va.
“This award means a lot — not just because it’s our sixth in a row but because it reflects the continued trust and support of our customers,” said Green Front President and CEO Richard “Den” Crallé III. “Whether you’ve been coming to Green Front for years or just made your first trip to Farmville, we’re proud to be part of your home’s story. We’re constantly working to enhance our product mix and reimagine the customer experience making it more inspiring and more personalized than ever. Our goal has always been to offer more than furniture — it’s about value, discovery and design.”
After more than 50 years in business, this third-generation, family-owned company keeps raising the bar. In late 2024 Crallé unveiled Green Front Modern, a new showroom located in Farmville’s former Baldwin’s Department Store (now Building 15), to showcase bold, contemporary furniture designs. The 2025 launch of Green Front Garden, located in the basement of Building 9, offered a new take on outdoor design and expanded the Green Front experience beyond the back door. These two new additions reflect the company’s commitment to offering distinctive style and thoughtful design across every part of the home — inside and out.
Each year, Virginia Living asks readers to weigh in on the state’s best businesses from food and drink to shopping, living, recreation and services. Voters offer feedback in 500 categories across Virginia’s five regions. Green Front is proud to once again be named a Best of Virginia winner.
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ABOUT GREEN FRONT FURNITURE:
Established in 1968, Green Front is a furniture retail company headquartered in Farmville, Va. Housed on a Main Street campus, Green Front features nearly 1 million square feet of showroom space throughout 13 renovated tobacco warehouses and revitalized department stores. With two satellite locations in Northern Virginia and Raleigh, N.C., Green Front provides customers with a massive, yet curated and ever-changing selection of furniture, rugs and home decor at unmatched prices. Green Front Furniture offers a destination shopping experience: the opportunity to explore, discover and seek on your own or with the guidance of a sales team that has decades of industry knowledge. For more information, please visit greenfront.com or connect with Green Front Furniture on Instagram, Facebook, TikTok, Pinterest and YouTube.